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Marketing 2a: Global Business and Trade

Marketing 2a: Global Business and Trade


Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd. Discover how business and marketing works around the world. You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more.

  • In 2004, Mark Zuckerberg spent a lot of time in his dorm room. The then-19-year-old lived in Room H33 at Harvard University’s Kirkland House, where he built the website that would eventually become Facebook. Within just two years of creating the site, Facebook had over 50 million users. A few years later, it had a billion users, making it the largest social networking site on the internet and one of the biggest companies in the world. But how did Facebook go from a dorm room at Harvard to becoming the company that it is now? Let’s find out!

    What will you learn in this unit?

    • Compare and contrast entrepreneurship and intrapreneurship
    • Analyze advantages and disadvantages of business ownership
    • Examine the four phases of the business cycle
    • Describe the use of business ethics in promotion
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