Principles of Business, Marketing, and Finance 1b: Targeting Your Business Insig
Take your knowledge of business basics, finance, and marketing to the next level. Learn how to create a marketing strategy that promotes and attracts customers in order to sell a product or service. Explore important basics of business finance, including accounting, budgeting, and investing. And learn what careers are available in business and the important employability skills you’ll need to ace the interview and land the job!
All businesses need to consider the customer experience, and marketing puts this thought into action. It is all about drawing customers in and keeping them loyal to the business. Since products exist to fill needs, marketing helps business owners figure out which customers are best served by their products. Then it lets the public know what it has to offer. But marketing is also anticipating needs and understanding how customers make decisions. Good marketing can boost business, so even small businesses can benefit from a little marketing savvy.
What will you learn in this unit?
- Illustrate the function of marketing
- Discuss the importance of marketing in the global economy
- Demonstrate the relationships between marketing and other elements of business
- Explain the meaning and significance of the marketing concept