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Fashion Marketing

Fashion Marketing


The Fashion Marketing course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities.

    • Introduction to Fashion
    • Fashions of Yesterday & Today
    • Garment Encyclopedia
    • The Fashion Industry
    • International Fashion 101
    • The Laws of Fashion
    • A Job Defined: Fashion Buyer
    • Fundamentals of Marketing
    • Marketing Concepts
    • Marketing Research
    • Marketing Information Management
    • Advertising for Business
    • Artistic Merchandising Design
    • Fashion Retailing
    • Product Service Management
    • Vendors, Buyers & Merchandisers
    • Promotional Processes in Fashion Marketing
    • The Selling Process
    • Discovering Cultural Differences
    • Communication Styles
    • Listening 101
    • Introduction to Professional Communication
    • Written Communication Practices
    • Skills for Real World Survival
    • Management of Energy, Money & Tasks
    • Employability Skills
    • Graduate Tips & Advice: Importance of Work Ethic
    • Leadership Styles
    • Teamwork & Collaboration
    • Ethics in Business
    • Business Ethics
    • Citizenship Basics
    • Mathematics in the Workplace
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